UTM Builder
Build campaign URLs with UTM parameters - the tracked link updates live as you type.
Your campaign URL
Enter a valid URL, source and medium above.
UTM parameters are tags added to a URL that let analytics tools (like Google Analytics) track exactly where your traffic came from - which campaign, source, and medium drove a click. This tool builds properly formatted campaign URLs with UTM parameters and a live preview, so your marketing links are trackable and consistent.
Frequently asked questions
utm_source (where the traffic comes from, like "newsletter" or "facebook"), utm_medium (the type, like "email" or "cpc"), utm_campaign (the specific campaign name), and optionally utm_term and utm_content for more detailed tracking.
No - they're purely tracking information read by analytics tools; the destination page itself functions completely normally regardless of what UTM parameters are attached to the URL.
Yes - using consistent, lowercase naming conventions for your UTM values (e.g. always "facebook" not sometimes "Facebook" or "FB") keeps your analytics reports clean and properly grouped.